Meet Joy and Allegra Overby of Houston Texas, owners and operators of Curlie Crownz natural hair care products. Following their marriage in 2020, Joy and Allegra decided to make their natural hair health a priority. They began exploring with mixtures of natural oils and butters which birthed their first product, Curlie Crownz Curl Creme Brulee. Joy and Allegra shared this product with some of their closest friends and family. Before they knew it everyone was asking for more of what they affectionately “Curlie Curl Cream.”
Our mission is to help women, men, and children of color embrace their natural Crownz. We take pride in helping people realize that their Crownz can be Curlie, healthy, and moisturized with minimal products and effort.